Question: Which of the following statements is true about shopping campaigns? Select all that apply.
- Bidding is based on products.
- Search queries are matched to keywords.
- Advertisers bid on keywords.
- Ads are created from product feed data.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Advertising Retail Certification” page.