Question: Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?
- Ad quality does this, and it’s based on ad and website relevance.
- Asset impact does this, and it’s based on sitelinks and image assets.
- Ad Rank does this, and it’s based on a variety of factors to show useful ads.
- Bids does this and it’s determined by how much marketers will pay for a click.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Certification” page.
