Question: Which scenario describes why an advertiser should implement consent mode?
- The advertiser needs their Google tags to respect user consent for ad measurement and personalization.
- The advertiser needs to prevent their consent banner from showing too often to previous website visitors.
- The advertiser needs to attach consent to their data to continue using enhanced conversions after regulatory changes.
- The advertiser needs a solution for deploying their consent banner to users from their Google tag.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
