Question: Which statement is true about the Total Addressable Market (TAM) metric?
- TAM includes the number of users who visited your domain and purchased a product or service.
- TAM is the overall market demand for a product or service. It’s the maximum number of sales your business could earn within a particular market.
- TAM is the total number of sales in the market for a given month.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Marketing Analysis. When Theory Meets Practice exam” page.
