Question: Which step is crucial when using the ’12 Brand Archetypes’ exercise to determine the best fit for your brand?
- Choosing an archetype based on your competitors.
- Ignoring your brand’s core values to remain flexible.
- Selecting three potential archetypes and comparing their pros and cons.
- Focusing on current trending archetypes.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Master Your Brand Voice: Workshop with Jack Appleby” page.
