Question: While reviewing campaign reports, Sal notices that the last email campaign had low click-through rates. What could he do to optimize and improve performance?
- Conduct A/B or multivariate testing on the layout of his content to see if changing the hierarchy improves engagement
- Add a product recommendation content block to the email campaign to highlight top selling products
- Conduct A/B testing on variants of subject lines to better entice contacts to engage with the email content.
- Add event tagging to emails to track events inside them, so he can find out more about actions contacts take before and after they click.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Mailchimp Foundations Certification” page.
