Question: While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?
- Because the first keyword was attributed with the conversion, it would receive 100% of the credit for the conversion.
- Because the conversion was attributed to each keyword equally, each keyword would share equal credit (i.e., 25% each) for the conversion.
- Because the last keyword was attributed with the conversion, it would receive 100% of the credit for the conversion.
- Beacuse the conversion was attributed to each keyword proportionally, each keyword would receive credit for how much it contributed to the conversion.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
