Why do Google App campaigns perform better when provided with a diverse portfolio of assets?

Question: Why do Google App campaigns perform better when provided with a diverse portfolio of assets?

  • The system can automatically create individual ad groups to accommodate each asset type.
  • The system has flexibility to create individual ads that best move a user to install or take action in the app.
  • The budget of the campaign is automatically increased with each asset type added.
  • The system can identify the best-performing assets from the portfolio, then create more based on them.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Apps Assessment” page.

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