Question: Why does Amazon DSP prioritize clicks over views when assessing attribution?
- Clicks are easier to measure
- View are less likely to occur in the 14-day attribution window, so clicks are prioritized
- Clicks signal stronger intent than a view
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.
