Question: Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?
- Because not bidding efficiently can make you miss valuable conversions
- Because the customer journey has become more complex and bids should therefore be based on general user behavior.
- Because the right bid can often be a hard-to-reach static target
- Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Certification” page.
