Why is conversion tracking critical for Google App campaigns?

Question: Why is conversion tracking critical for Google App campaigns?

  • Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns
  • Conversion tracking provides insights that help shape push notifications for your apps
  • Conversion tracking enables you to understand individual user preferences
  • Data captured with conversion tracking can be used to target specific users

or

  • Conversion tracking enables companies to understand individual user preferences.
  • Conversion tracking provides insights that shape push notifications for an app.
  • Data captured by conversion tracking may be used to target specific users.
  • Data captured by conversion tracking powers machine learning.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Apps Assessment” page.

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