Question: Why is it convenient to increase the daily budget on special dates?
- In order not to lose sales opportunities, as there is greater intent to purchase, increasing competition, clicks, conversions, and sales generated with Product Ads.
- To take advantage of the lower CPC, since this cost tends to go down.
- To take advantage of the lower CPM, since this cost tends to go down.
- The question is incorrect: it is not necessary to increase the daily budget on special dates.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Certification in Performance: Product Ads” page.
