Question: Why is it important for an advertiser to consider the length of time between shoppers' discovery and final purchase?
- There is an opportunity to help high-intent shoppers discover the brand’s product while they are in this research stage.
- Shoppers are less likely to purchase if they leave after the discovery phase.
- Shoppers are more likely to purchase another brand’s products after a certain length of time.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Campaign Planning Certification Assessment” page.
