Question: Why might it be helpful to filter your chosen keywords by keyword type (for example, informational)?
- To match their search intent and fulfil their needs
- To increase the number of backlinks your content receives
- To improve your website’s technical SEO performance
- To make it less obvious that you are trying to sell something
Explanation:
In the course, it’s emphasized that most blog content should target informational keywords because users searching these terms are looking for answers, guidance, or explanations. Filtering by keyword type helps ensure your content aligns with search intent, which increases the likelihood that your content will rank and satisfy users – both in traditional search engines and AI-powered platforms.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Content Toolkit Crash Course” page.
