Question: Why might revenue numbers be different in the YouTube Analytics Ad Rates report than in the downloadable Ads Revenue reports?
- This never happens; the two will always be exactly the same.
- The Ads Revenue report reflects gross revenue.
- The Ad Rates report includes end-of-month adjustments.
- The Ads Revenue reports reflect ownership splits and third-party revenue.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “YouTube Asset Monetization” page.