Question: Why would you see “unknown” or “Unknown SSL” appear in your Organic search traffic in the sources report in HubSpot?
- The search engine is encrypting the user data. This is common on Google.
- The UTM parameters cannot be parsed by HubSpot analytics.
- A contact submitted a HubSpot form on a page without the HubSpot tracking code.
- You have not set up your Sources report with your HubSpot account manager yet.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “HubSpot Inbound Marketing Optimization” page.
