Question: Winston checks the estimated size of his audience before running an incrementality test. What risk is he trying to minimize?
- Having too small an audience where the ad’s reach is reduced by the control group
- Having too large an audience where the results become diluted
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Marketing Measurement Certification” page.
