With CPC bidding, which bid will be used if a keyword has a separate bid set to its ad group?

Question: With CPC bidding, which bid will be used if a keyword has a separate bid set to its ad group?

  • The keyword bid
  • The ad group bid
  • The average of the two

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “PPC Fundamentals Course with Joel Bondorowsky” page.

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