With the introduction of a new clothing line in a store, the store’s marketing manager wants to promote online purchases of this new line. What campaign goal should the marketing manager select to achieve this goal?

Question: With the introduction of a new clothing line in a store, the store's marketing manager wants to promote online purchases of this new line. What campaign goal should the marketing manager select to achieve this goal?

• Website traffic
• Brand awareness and reach
• Sales
• Leads

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