Question: You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness?
- Increase the pace and tighten the framing.
- Lower the brightness to optimise for mobile device viewing.
- Remove supers so that they don’t compete with the audio.
- Add closed captions since most viewers will watch with the sound off.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Certification” page.
