Question: You have a goal of maximizing reach and increasing awareness. To do so, you’re running a Video reach campaign (VRC) to keep your brand top of mind. Before implementing a Brand Lift study, which two considerations should you keep in mind? Select two answers.
- Lift results are guaranteed because the test will keep running until there are statistically significant results.
- Lift results aren’t guaranteed because they’re based on surveying people and recording the differences in response rates.
- Lift is a good always-on metric, because it’s a key health indicator for the campaign’s creative assets and it should increase steadily over time.
- Lift isn’t a good always-on metric because lift — over time for the same media — will decrease, which means the media is working.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
