Question: You manage a beauty brand and know that current viewing trends make it harder than ever to deliver reach and results with TV alone. So, you’re considering adding YouTube to your media plan to help achieve your efficient reach and frequency goals. What tool or solution should be used as the first step to explore cross-media impact and forecast reach?
- Search Lift
- TV data in Reach Planner
- Brand Lift
- Insights Finder
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
