Question: Fill in the blank: You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. This is an example of a __________.
- SMART goal
- Conversion path
- Lead nurturing campaign
- Content strategy
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “HubSpot Inbound Marketing Certification” page.
