You should use the 3 R’s, Relevance, Reach, and Resonance, to help you evaluate advocacy candidates. Resonance refers to ________________.

Question: You should use the 3 R’s, Relevance, Reach, and Resonance, to help you evaluate advocacy candidates. Resonance refers to ________________.

  • the amount of interesting content, such as gifs, that they use
  • the level of engagement they have with their audience
  • the number of languages they can communicate in the amount of re-tweets they get
  • the amount of times per day they post to social media networks

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Hootsuite Social Marketing” page.

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