Question: You want to grow consideration with a Google Video campaign and have a short creative that's well-suited for awareness. Why should you prioritize longer creative that can tell a better story to meet your marketing objective?
- Longer videos can incorporate more key words, leading to better results in Google Search.
- Longer videos are less expensive to produce than shorter videos.
- Longer videos are more likely to be served on premium inventory.
- Longer videos give you more time to share information and showcase your product or service in detail.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
