You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?

Question: You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?

  • Manual Max CPC
  • Maximize Clicks
  • Enhanced CPC
  • Target Return On Ad Spend (tROAS)

or

  • Maximise clicks
  • Target return on ad spend (tROAS)
  • Manual max. CPC
  • Enhanced CPC

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “AI-Powered Shopping ads Certification” page.

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