You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?

Question: You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?

  • Share multiple messages about the many ways this product solves a problem.
  • Use product demos and how-to’s to put the product in context.
  • Make people core to the story and keep branding subtle.
  • Use technical jargon that will resonate with important audiences.

or

  • Use technical jargon that will resonate with important audiences.
  • Make people core to the story and keep branding subtle.
  • Use product demos and how-tos to put the product in context.
  • Share multiple messages about the many ways that this product solves a problem.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Creative” page.

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