Question: You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
- Avoid humor as it’s more subjective.
- Humanize the story.
- Showcase discounts and sales to drive interest.
- Convey multiple messages to resonate with the masses.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Creative” page.
