Question: You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
- Showcase discounts and sales to drive interest.
- Convey multiple messages to resonate with the masses.
- Avoid humour as it’s more subjective.
- Humanise the story.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Creative” page.
