You work for a luxury brand or offer a very niche service. Will consumer power be high or low according to Porter’s 5 Forces Model?

Question: You work for a luxury brand or offer a very niche service. Will consumer power be high or low according to Porter's 5 Forces Model?

  • Customer power will be high
  • Customer power will be low

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Marketing Analysis. When Theory Meets Practice exam” page.

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