Question: You work with a national beverage distributor who’s launching a new product in a few months. They’d like to promote the product to their existing users and already have their email addresses from a partner site, so they blast information that way. What’s wrong with how they’re promoting the product?
- Your customer has used email addresses from a previous company.
- Your customer should have emailed all previous users first.
- Your customer should have asked for consent.
- Your customer should have verified the email addresses.
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