Question: Your agency client is wondering what metrics between Search Ads 360 and Google Analytics 4 are different but still complimentary. What's your answer?
- Your answer is conversions.
- Your answer is engagements.
- Your answer is return on ad spend (ROAS).
- Your answer is return on investment (ROI).
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Search Ads 360” page.
