Question: Your boss asks you to report on how your content campaign has contributed to the lead generation goals. What metric do you report on to demonstrate its contribution?
- Total leads generated from your campaign
- Increase of brand awareness
- Returning blog subscribers generated from your campaign
- Social engagements
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “HubSpot Content Marketing Certification” page.
