Question: Your campaign reports show that you have products with high advertising cost of sales (ACOS). What bid adjustment should you make to optimize your campaigns?
- Increase bids on these products if they have high sales
- Make no bid adjustments as they will have no effect on this
- Decrease bids on these products to help reduce ACOS
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Campaign Optimization Certification” page.
