Question: Your colleague wants to check the Brand Lift Study (BLS) on his client’s new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn’t find any significant results for the deal. What could be the reason?
- The Brand Lift report can’t show up instantly in Display & Video 360
- Brand Lift can’t be measured for audio ads.
- Display & Video 360 can’t support Brand Lift measurement.
- Brand Lift can’t be measured for Programmatic Guaranteed deals.
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