Question: Your colleagues have read a lot about Google App campaigns and are eager to start a campaign of their own. What's the first step they should take before they use the Google Ads interface?
- They should create a library of assets to use during the ad creation process.
- They should define the goal they want to achieve with an App campaign.
- They should gather feedback from people who use their app regularly.
- They should conduct thorough research on apps belonging to similar businesses
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Apps Assessment” page.
