Question: Your Conversion campaign is set up using “Last Touch – Last Campaign.” A user is shown ads from two different campaigns and then performs your conversion action. How will the conversion be attributed?
- A conversion would not be attributed
- One conversion against both campaigns
- Two conversions against the campaign the user saw most recently
- One conversion against the campaign the user saw most recently
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Marketing Solutions Fundamentals” page.
