Question: Your Google Video campaign is driving awareness of a new service your company will soon release, and you're considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal. Why should you avoid inflating the tCPM bid for your new campaign?
- Because inflation will likely result in the targeting of irrelevant demographics and placements.
- Because inflation could result in the budget depleting faster without increasing unique reach.
- Because inflation might cause too many impressions of the same ads to serve to the same users.
- Because inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
