Question: Your main goal is to drive sales through your company's website, and you've been advised to track conversion events like page visits and adding-to-cart. Why is tracking those lighter conversion events advisable?
- It’s advisable because they have the same value as a primary conversion.
- It’s advisable because they create greater loyalty among customers.
- It’s advisable because they help increase brand awareness.
- It’s advisable because they can be predictive of a full sale.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
