Question: Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?
- The ad could lead to a higher cost-per-click for the advertiser.
- The ad’s quality could reduce cost-per-click by at least 40%.
- The higher expected click-through rate could lead to a higher Ad Rank.
- The advertiser could receive more bids in the auction.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Certification” page.
