Question: Your new colleague is trying to learn more about the options for customizing attribution models in Display & Video 360. How would you accurately summarize those options?
- You can use view-through conversions (VTCs) to give twice as much attribution credit to viewable impressions.
- You can only enable viewable view-through conversions (VTCs) on a last interaction attribution model.
- You can use conversion modeling to help fill the gap when some conversions can’t be observed and attributed directly.
- You can’t enable conversion modeling and viewable view-through conversions (VTCs) on the same attribution model.
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