Question: Your team wants more clarification around what information is covered in the User Acquisition Report and the Traffic Acquisition Report. What would you highlight for your team as the key differences between the two reports?
- The Traffic Acquisition Report covers the very first campaign/source/medium the user arrived at your site with. The User Acquisition Report covers the campaign/source/medium for the session.
- The User Acquisition Report covers the very first campaign/source/medium the user arrived at your site with. The Traffic Acquisition Report covers the campaign/source/medium for the session.
- The User Acquisition Report covers the very first campaign/source/medium of the session. The Traffic Acquisition Report covers the campaign/source/medium of the last touch.
- The Traffic Acquisition Report covers the campaign/source/medium the user arrived at your site with, using a data-driven attribution model. The User Acquisition Report covers the campaign/source/medium of the last touch.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Analytics Certification” page.
