Question: You're a marketing executive at a clean energy company and have been asked to come up with your company's online advertising budget on a monthly basis. You decide to leverage Google Ads' Performance Planner to help you achieve your aims. What are two benefits you'll get from Performance Planner?
- Its integration with other budgeting software, such as QuickBooks
- Its reliance on machine learning for forecasting purposes
- A way to identify operational budget to reallocate to marketing
- Its forecasting that is driven by billions of weekly Google searches
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Certification” page.
