Question: You’re an advertiser preparing for Amazon’s Prime Day event. You’re currently in the Event Lead-in stage, which is 2-4 weeks before the actual event. What should be your primary focus during this stage to maximize your advertising impact?
- Create a campaign around conversion goals and wait to run any campaigns, until the sale is active on Prime Day
- Define specific awareness objectives and focus on only awareness goals until Prime day arrives
- Define specific objectives, identify high performers, and leverage awareness and consideration campaign goals to generate interest
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Advanced” page.
