Question: You’re an advertiser running a full funnel campaign for Black Friday/Cyber Monday. You leveraged an event lead-in strategy and have planned conversion focused ads to run day of event. It’s now the Day of event. What should be your primary focus during this stage to maximize your advertising impact?
- Be flexible and adjust settings during event as needed, focus on conversion goals, and leverage creatives with shop now call to actions
- Wait until after the event to assess performance and leverage ads with learn more call-to-actions
- Define specific awareness objectives and focus on only awareness goals until Prime day arrives
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Advanced” page.
