You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web.To find out about purchases in both platforms, which report should you check on?

Question: You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web.To find out about purchases in both platforms, which report should you check on?

  • You should check on the Multi-device Report with cross screen conversion metric
  • You should check on the Instant Report with total conversions metric
  • You should check on the Path to Conversion Report with total revenue metric
  • You should check on the Reach Report with impression reach metric

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Campaign manager 360 Certification” page.

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