Question: You’re creating a Google video campaign with ‘brand awareness and reach’ as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
- It’ll optimise bids to put the campaign’s message in front of as many relevant people as possible.
- It’ll acquire as many clicks as possible according to the daily budget that’s been set.
- It’ll create as many impressions as possible in line with the target cost-per-acquisition.
- It’ll analyse historical feedback and make adjustments to bids based on performance signals.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Certification” page.
