Question: You’re developing a storyboard for a video ad with the goal of optimising for view completions. What technique should you use to grab and sustain viewers’ attention?
- Use engaging pacing and tight framing.
- Keep visuals low contrast to avoid overwhelming viewers.
- Set up scenes to be zoomed out so that viewers can see all story elements.
- Build suspense with a slow pace to start.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Certification” page.
