You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?

Question: You're hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?

  • You should use budget bid strategies for clicks.
  • You should use target cost-per-acquisition (tCPA).
  • You should use target return on ad spend (tROAS).
  • You should use budget bid strategies for conversions.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Search Ads 360” page.

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