Question: You're managing app campaigns for a client and notice that they've achieved strong performance with their current creative, but have been using the same assets for a long time. How can you keep creative fresh for users while maintaining consistent results?
- Remove the assets and add new ones that follow best practices even more closely.
- Replace all the assets at once so they can be distributed evenly.
- Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
- Replace assets that have a low performance label in the asset report.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Creative” page.
